Digital marketing opens up growth opportunities for small businesses. The digital modes are customizable and hence much cheaper. The business operating their business through online medium is able to measure the conversion rate through real-time. Social media marketing and Email marketing are the methods that have a high conversion rate as they are able to generate quick and effective communication with the customers. Address- B/19, Al soaeb society, N.r shama society, juhapura, Vejalpur Road, Ahmedabad 380051