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Every email marketer needs an automated A/B split testing tool to improve open rates. With Cake Mail, you can determine which emails will perform best. There&8217;s also a &8220;Spam Assassin&8221; feature to ensure emails don&8217;t end up in spam folders. Luckily, you can try them all out for free. There’s either a free plan altogether or a free trial of some sort. Take advantage of that and experiment with at least a couple of these best email marketing automation tools first-hand before committing to one. Email Automation pertains to using technology to standardize and systematize email-driven tasks. Rather than needing human input to send each email, an automated system can handle the process. An email automation system may identify recipients, draft the body copy, and schedule delivery times. This allows organizations to reduce labor costs and increase consistency across email communications. https://webbiquity.com/sales/how-to-deliver-a-great-b2b-sales-experience/