Contests: advantages and disadvantages for your business The less recent marketing methods are not necessarily the least effective. All the solutions to increase its presence with customers can bring their share of advantages, as well as disadvantages. And the good old contests, which could seem obsolete, are not necessarily of another age and their interest is no longer to be demonstrated. What are the advantages and disadvantages of this method of communication? Is there still an interest in your business to implement this type of commercial action or have new technologies definitely taken precedence over these good old methods? Timeless advantages Different prizes to be won, each more interesting than the next, entry forms to be filled in for each customer wishing to participate in this game, a bailiff to have the game's proper performance checked and approved under the law. This is the recipe for organizing a competition in a serious and efficient manner and promoting your business in this way. This method might seem obsolete, in the age of the internet and new technologies, but yet, many brands and not the least (supermarkets, large companies present throughout France), no longer hesitate to set up a competition game to meet many objectives: increase sales, improve the presence and visibility of the company with customers. The effectiveness of the competition is no longer to be proven, and a good part of the customers are even still inclined towards this type of commercial action. Simplicity, efficiency, attractive prizes and attractive earnings, these are the main motivations of customers when organizing this type of event. It is then up to the company to ensure that this game is sufficiently attractive for its customers and correctly established to meet the needs of the company (need for visibility, need for notoriety). Significant disadvantages Despite everything, it is clear that with the appearance of new technologies and the boom experienced by the Internet, many new methods have appeared to increase the visibility of a company. Social networks offer a lot of ideas, a lot of possibilities to organize a game, a precise and defined commercial action to meet the expectations and objectives of the company and attract more the interest of customers, and of all customer targets. possible (young people, CSP +, etc…). A competition therefore seems to attract less attention than an action on social networks or on the Internet, given the obligation to go to the point of sale to be informed of the existence of the action. https://www.downloadsimogames.info/ The Internet has brought real dematerialization of client-professional relationships, and the traditional competition could be seen as a step backwards. Some would say that it is a good thing to want to re-establish a human bond between salesperson and customer, others blame this type of action for its lack of modernity. The downside is major: considered a little austere by customers, the competition is not the most prominent commercial action. It is up to you, managers and business leaders, to determine the objectives of your company and to measure the interest of such a project. The competition, with new technologies New technologies have given a revival to the competition and facilitated communication with customers. However, it is necessary to respect the rules given by the CNIL in order not to find yourself in difficulties. The ease of use is also very successful.